Monday, February 10, 2020

M stands for Marshmallow: the new Android update from Google

Officially Google has finalized the name for its Android update the software used in tablets and phones as Marshmallow.  Previously it was only referred as M but now the search giant has given it a name.  The company carries on its tradition of naming after sweets and that too in alphabetical order.  The most recent version was Lollipop and KitKat was before that.  This fall is the expected time for the release of Marshmallow.

Although the names look silly but for Google its quite a serious business.  The software rules over 80 percent of global phones being manufactured by different companies like Samsun, Motorola and HTC etc.  The software also helps Google to push people for using its services like YouTube, maps, search etc through their phones.


There are some new key features in software update like Android Pay, a payment service that would allow people to pay for apps and for retail store shopping via their phones.  The company has also previously worked regarding mobile payments through its service named Google Wallet.  The feature still existing did not get much consumer attention initially.

The mobile payment phenomenon is getting attention since Apple started with Apple Pay in its new models of watch and phone and recently Samsung also released Samsung Pay.

Android Marshmallow also includes the new feature from Google Now the digital assistant.  The new feature would help users in getting useful information which would be based on their activities.

Although Google has announced its update but it would take users some time to use the software.  Recent survey revealed that very little amount of users were using the latest software Lollipop as majority of users were still using the previous versions Jellybean and KitKat.  The main reason for this slow change is due to manufacturers who are slow to release the updates.  If we compare Android with iOS 8 from Apple which is being used on iPads and iPhones, it shows that 85 percent devices already run the new software.

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